Enrolment underway: Developing an Effective Marketing Plan
“Developing an Effective Media Marketing Plan” is the title of a workshop that will be held from 21 to 25 April at Mediacentar Sarajevo. The five-day workshop led by Gordana Svirac, leading expert and consultant for media in the region, is designed for people on top positions in broadcast media and marketing departments. Final date for applications: 15 April 2008
The workshop “Developing an Effective Media Marketing Plan” will bring together owners, directors and other staff holding leading positions in broadcast media and marketing departments of broadcast media.
The five-day workshop is entirely practically oriented, focused on results and requiring the participants’ proactive role.
The workshop program, among others, will include the following thematic modules:
• Introduction, Mission, Vision, SWOT Analysis• Program schedule / media formatting• Listener/viewer ratings research (how to use data on listener and viewer ratings)• Market size and value• Competition – goals and obstacles• Market segmentation – demographic market division • Listener/viewer profile• Marketing clients• Target markets, niche markets• Marketing services, goals and strategies• Market strategy, sales plan• Media positioning, sales strategy• Advertising and promotion goals• Marketing budget• Draft marketing plan
The lecturer Gordana Svirac has worked as a business consultant for many companies such as USAID Media, Press Now, Open Society London, OSCE, Swedish Helsinki Committee, ProHelvetia, IREX Promedia, Mediacentar Sarajevo.
The workshop participation fee is 500 KM and includes a certificate on completion of the workshop. Participants will cover their travel expenses and costs of accommodation in Sarajevo.
All those interested in attending the workshop may send their applications (short CV with personal contact details) to the e-mail address: firstname.lastname@example.org.
For more information:
Mediacentar Sarajevo+ 387 33 715 840
The workshop is organized by Mediacentar Sarajevo.